Hi, I’m David. I’m a Lead Product Designer based in Scotland.

I lead design across three products at Upland Software. I like complex products, design systems, and design decisions that can be backed up with evidence.

What I can do:
  • Product Design
  • Design Systems
  • UX Research
  • Prototyping
  • Public Sector UX
  • GOV.UK Design System
  • AI Workflows
  • Mentoring
  • Brand Building
  • Packaging Design
  • Web Design
  • Service Design


I lead design across BA Insight, RightAnswers and Rant & Rave at Upland Software.



I build design systems that keep products consistent as they grow.



I worked on a national tax service for HMRC, using the GOV.UK Design System.



I check my decisions against real evidence: surveys, audits and testing.



I use AI in my design process, with checks in place to catch its mistakes.



I started in brand and packaging design, which is why I still care about craft.



Get in touch.

david.b.kenworthy@gmail.com